Greenbrier Valley Grown initiative kicks off - WVVA TV Bluefield Beckley WV News, Weather and Sports

Greenbrier Valley Grown initiative kicks off

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LEWISBURG, W. Va (WVVA)-- Soon you may be seeing special signs at local farms, stores, and restaurants in the Greenbrier Valley.

The Greenbrier Valley Economic development Corporation's new branding campaign, "Greenbrier Valley Grown," was officially unveiled Tuesday.

The emblem means the food sold there is certified locally grown in Pocahontas, Greenbrier, or Monroe counties, and meets criteria set by the Greenbrier Valley Local Foods initiative.

And the goal is to bring more attention to local producers and help them market their food in the area.

The following is a release about the new initiative:

The Greenbrier Valley Economic Development Corporation's Local Foods Initiative announces the launch of Greenbrier Valley Grown, a place-specific local foods branding program. Greenbrier Valley Grown (GVG) celebrates the food heritage of West Virginia's Greenbrier Valley (Pocahontas, Monroe, and Greenbrier counties) by certifying that local food is truly local. The aim of Greenbrier Valley Grown is to recognize and restore the local food traditions of southeastern West Virginia,.  The project strives to be inclusive in its efforts and so the Greenbrier Valley Local Foods Initiative encourages food producers, restaurants, retail stores, farmers' markets, and those who produce value-added food products to apply for Greenbrier Valley Grown certification.

Consumers who are interested in eating locally-produced food should look for the Greenbrier Valley Grown certification seal on their favorite local products and in the windows of area eateries and food shops. For more information, please contact Quincy Gray McMichael Lewis at the GVEDC (304 497 4300).

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