Traveling the two Virginias: Berkshires Old Fashioned Custard - WVVA TV Bluefield Beckley WV News, Weather and Sports

Traveling the two Virginias: Berkshires Old Fashioned Custard

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Princeton WV (WVVA)--It all started simply, on the porch of a home near Pipestem.  That's where local's began to fall in love with Merle Berkshire's Frozen Custard.

Now, twelve years later sweet success has allowed Mr. Berkshire to expand his business to three locations in West Virginia, and one in Tennessee.

At Berkshire's old fashioned frozen custard, satisfaction starts with a sign."

Ruth Heartwell, the District Manager of Berkshires says, "They watch that sign!"

And that sign is important, because that's where regulars find out if it's time to stop in for their favorite flavor.  "We always have vanilla, chocolate, and strawberry and then we always have a flavor of the week," said Heartwell.

Heartwell adds that everything they make is all natural, and fresh.  "We cook everything when you order it. Nothing is premade."  Which seems to be the recipe for success, and it keeps the customers coming back.  "Sometimes they will come everyday. As soon as we see them we know what they are going to get," adds Heartwell.

Heartwell says a nice hot summer day can bring in up to 800 people! But what are they all ordering?

"The hot apple dumplings are amazing. We sell a ton of the old fashioned banana splits," said Heartwell.

 

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