Elementary entrepreneurs peddle lemonade Saturday - WVVA TV Bluefield Beckley WV News, Weather and Sports

Elementary entrepreneurs peddle lemonade Saturday

PRINCETON, WV- This year, nearly 2,000 West Virginia children will participate in Lemonade Day, a free, community-wide program dedicated to teaching children how to start, own and operate their own businesses through the simple and time-honored act of building and running a lemonade stand.
Three Mercer County Schools --Bluefield Intermediate, Bluewell, and Lashmeet/Matoaka—will join at least 13 other WV schools in the pilot project.
The young entrepreneurs will set up stands on Saturday, May 4 – typically at the school.  Bluefield Intermediate, however, has arranged to set up their stand at Sam's Club in Bluefield, WV
Dina Smith, principal at Lashmeet/Matoaka School, said her children are very excited.  "And it's the little ones," she said. "The youngest students are the most interested."  Smith said the stands will be open for business from 9:00 until noon.  BIS students will sell their product at Sam's from 10:00 – 2:00.
The statewide economic and community development organization Vision Shared is behind this pilot project, funded in part by a grant from the Claude Worthington Benedum Foundation. Additional support and promotion of Lemonade Day is provided by BrickStreet, the West Virginia Department of Education, Region 1 Workforce Investment Board, Tamarack and the West Virginia Alliance of Sustainable Families. Locally, support is also coming from the City of Bluefield, Community Connections, BB&T, and other partners.
According to Vision Shared, Lemonade Day is part of a comprehensive effort to encourage the growth of entrepreneurial businesses. "Lemonade Day is a great way to get West Virginia children excited about entrepreneurship," said Vision Shared President Rebecca McPhail Randolph. "These are valuable life lessons regardless of the career they ultimately choose."
The organization encourages residents in pilot communities to simply purchase a cup of lemonade from a youth participating in the program. "It's a grassroots effort," said Randolph. "Lemonade Day involves the community and youth with a goal to create future entrepreneurs and business leaders in West Virginia."
Participating schools are asked to designate a third of their profits to a worthy charity, use a third to benefit the children, and keep back a third as seed money for next year's Lemonade Day activities.
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