CHARLESTON (PRESS RELEASE) – The West Virginia Division of Tourism recently earned multiple international and regional awards for its television and Internet marketing campaign titled "Where is your West Virginia?".
The Division's 2010-11 television campaign wowed judges for both the international AVA Awards, sponsored by the Association of Marketing and Communication Professionals, and the regional Addy Awards hosted by the WV Chapter of the American Advertising Federation.
In each competition the television campaign earned the highest honors. For the AVA Awards, the campaign was recognized in two categories – general commercial and creativity/special effects. For the Addy Awards, the summer commercial earned a gold place finish for its message and design.
The television campaign (summer and winter) was produced by the Division's agency of record Stonewall Retail Marketing in partnership with SpaceJunk Media. The commercials are fast-paced, energetic and fuse state-of-the-art custom graphics with quality footage to tell a story of West Virginia's unique culture, people and attractions.
"This campaign is unlike any other tourism television ad the public has viewed in the past year," WV Commerce Cabinet Secretary Keith Burdette said. "It is a fabulous presentation of a vibrant and modern West Virginia that brings to light our endless adventures - for all ages and interests to enjoy."
The television ads are just one component of a comprehensive tourism campaign that the WV Division of Tourism launched in 2010, titled "Where is your West Virginia?" The overall advertising campaign is designed to have an emotional connection with the audience that draws them into a present-tense West Virginia based scenario that emphasizes geographic proximity, family values, affordability and promises an escape from traditional vacations.
Stonewall Retail Marketing President Tom Crooks said, "We believe that the overall campaign has been right on the mark and has brought positive exposure to the state in the past year …something everyone may be proud of."
In addition to the television campaign successes, the Division's online web ads also received high marks from the WV Addy Awards.
To learn more about the West Virginia Division of Tourism office, events, or to request a state travel guide, visit www.wvtourism.com or call 800-CALL WVA.
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