Sex, drugs and alcohol: Tips for watching Super Bowl commercials - WVVA TV Bluefield Beckley WV News, Weather and Sports

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer
  • More Local NewsMore Local NewsMore>>

  • Princeton man sues GM over wife's crash death

    Princeton man sues GM over wife's crash death

    CHARLESTON, W.Va. (AP) -- A West Virginia man has filed a lawsuit against General Motors Corp., claiming a defective ignition switch in a Chevrolet Cobalt caused a 2006 accident that killed his pregnant wife...More >>
    CHARLESTON, W.Va. (AP) -- A West Virginia man has filed a lawsuit against General Motors Corp., claiming a defective ignition switch in a Chevrolet Cobalt caused a 2006 accident that killed his pregnant wife...More >>
  • Makeshift bomb explodes near convenience store

    Makeshift bomb explodes near convenience store

    Bill JarrellBill Jarrell
    Raleigh County (WVVA)-One man is in custody after a makeshift bomb explodes inside a convenience store.According to police, it happened Tuesday evening at the Little General in Rock Creek, Raleigh County...More >>
    Raleigh County (WVVA)-One man is in custody after a makeshift bomb explodes inside a convenience store.According to police, it happened Tuesday evening at the Little General in Rock Creek, Raleigh County...More >>
  • Non-Profit Organization Hosts Advanced Defensive Driving Course

    Non-Profit Organization Hosts Advanced Defensive Driving Course

    BLUEFIELD (WVVA)- A non-profit organization is providing a unique learning opportunity for drivers, both new and experienced.Instructors with "Team Safety Driving School" conducted an advanced defensive driving course at Bluefield City Park today.The training employed in this driver's course is the same training that emergency personnel from law enforcement to EMS must master to do their jobs, and it's open to the public.There are still slots available for tomorrow's course if you would like ...More >>
    BLUEFIELD (WVVA)- A non-profit organization is providing a unique learning opportunity for drivers, both new and experienced.Instructors with "Team Safety Driving School" conducted an advanced defensive driving course at Bluefield City Park today.The training employed in this driver's course is the same training that emergency personnel from law enforcement to EMS must master to do their jobs, and it's open to the public.There are still slots available for tomorrow's course if you would like ...More >>

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • NEWSMore>>

  • news alert

    UPDATE: Southbound lane reopens, northbound side of tunnel remains closed

    UPDATE: Southbound lane reopens, northbound side of tunnel remains closed

    UPDATE: BLUEFIELD (WVVA) - The northbound side of East River Mountain Tunnel could be closed for 'days' after a truck fire inside caused heat and smoke damage.More >>
    UPDATE: BLUEFIELD (WVVA) - The northbound side of East River Mountain Tunnel could be closed for 'days' after a truck fire inside caused heat and smoke damage.More >>
  • Picnic with the Saints sold out

    Picnic with the Saints sold out

    White Sulphur Springs, W. Va. (WVVA) -A special picnic in White Sulphur Springs with the NFL team New Orleans Saints has sold out. The event is scheduled for tomorrow at the Greenbrier Resort. More >>
    White Sulphur Springs, W. Va. (WVVA) -A special picnic in White Sulphur Springs with the NFL team New Orleans Saints has sold out. The event is scheduled for tomorrow at the Greenbrier Resort. More >>
  • Travel tips for detoured motorists

    Travel tips for detoured motorists

    Image: GoogleImage: Google
    Information for motorists detoured off Interstate 77 due to the closure of East River Mountain Tunnel.Southbound motorists:Mandatory detour off I-77 at Exit 9 (Princeton)....More >>
    Information for motorists detoured off Interstate 77 due to the closure of East River Mountain Tunnel.Southbound motorists:Mandatory detour off I-77 at Exit 9 (Princeton)....More >>
  • Honoring Korean War Veterans

    Honoring Korean War Veterans

    ATHENS (WVVA)- On Friday, July 25, 2014 Concord University Officials held an Observance of Korean War Veterans Recognition Day.To kick start the event the Color Guard presented the flags. Organizers then introduced James Kahle of Bluefield, VA. He was the guest speaker. During the Korean War Kahle fought in the Air Force 1st Combat Evaluation. In his speech he touched on his life during the war and after. He was surrounded by fellow veterans and those who came to share their thanks for all wh...More >>
    ATHENS (WVVA)- On Friday, July 25, 2014 Concord University Officials held an Observance of Korean War Veterans Recognition Day.To kick start the event the Color Guard presented the flags. Organizers then introduced James Kahle of Bluefield, VA. He was the guest speaker. During the Korean War Kahle fought in the Air Force 1st Combat Evaluation. In his speech he touched on his life during the war and after. He was surrounded by fellow veterans and those who came to share their thanks for all wh...More >>
  • Officials Break Ground on New Water Treatment Facility

    Officials Break Ground on New Water Treatment Facility

    CLAYPOOL HILL (WVVA)- Construction is underway on a brand new waste-water treatment facility in Claypool Hill.The current facility was built back in the 1980s, and officials with the Tazewell County Public Service Authority tell us it has become outdated.The cost of the new plant is expected to be just over eight million dollars, and it will be able to handle twice the amount of water per day than the current plant.Construction of the new water treatment plant is expected to be complete by De...More >>
    CLAYPOOL HILL (WVVA)- Construction is underway on a brand new waste-water treatment facility in Claypool Hill.The current facility was built back in the 1980s, and officials with the Tazewell County Public Service Authority tell us it has become outdated.The cost of the new plant is expected to be just over eight million dollars, and it will be able to handle twice the amount of water per day than the current plant.Construction of the new water treatment plant is expected to be complete by De...More >>
  • Tazewell Officials Plan to Restore Local Train Depot

    Tazewell Officials Plan to Restore Local Train Depot

    TAZEWELL (WVVA)- Planning is underway to re-purpose and restore the Tazewell Train Station.The Tazewell Town Council took on the project after Norfolk and Southern Railway donated the depot to the town in 2007.The restoration project is expected to cost over $300,000 and town officials say they hope the finished product will bring tourism and businesses back to North Tazewell.For more information on the project, you can visit the town of Tazewell’s website by clicking here.More >>
    TAZEWELL (WVVA)- Planning is underway to re-purpose and restore the Tazewell Train Station.The Tazewell Town Council took on the project after Norfolk and Southern Railway donated the depot to the town in 2007.The restoration project is expected to cost over $300,000 and town officials say they hope the finished product will bring tourism and businesses back to North Tazewell.For more information on the project, you can visit the town of Tazewell’s website by clicking here.More >>
  • Teacher arrested for hitting student with car

    Teacher arrested for hitting student with car

    Coal City (WVVA) -- A teacher is arrested after hitting a student with his car.It happened on Friday at Independence High School. That's when police say Joseph Keller struck a student with his vehicle.Keller was charged with three counts of battery and is being held in Southern Regional Jail.Right now, the Sophia Police Dept. is handling the investigation.More >>
    Coal City (WVVA) -- A teacher is arrested after hitting a student with his car.It happened on Friday at Independence High School. That's when police say Joseph Keller struck a student with his vehicle.Keller was charged with three counts of battery and is being held in Southern Regional Jail.Right now, the Sophia Police Dept. is handling the investigation.More >>
  • Virginia keeping drug used in botched executions

    Virginia keeping drug used in botched executions

    RICHMOND, Va. (AP) -- One of the drugs used in three recent botched executions will remain part of Virginia's lethal injection protocol.Virginia Department of Corrections spokesman...More >>
    RICHMOND, Va. (AP) -- One of the drugs used in three recent botched executions will remain part of Virginia's lethal injection protocol.Virginia Department of Corrections spokesman...More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WVVA.
All Rights Reserved. For more information on this site, please read our Privacy Policy, Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Audrey Sluss at (304) 324-0659. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.