Sex, drugs and alcohol: Tips for watching Super Bowl commercials - WVVA TV Bluefield Beckley WV News, Weather and Sports

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer
  • More Local NewsMore Local NewsMore>>

  • Fayette County schools will participate in free meals program

    Fayette County schools will participate in free meals program

    Fayetteville, WV. - Students in Fayette County Schools will have the opportunity to eat breakfast and lunch at school at no cost. The county is participating in a program called the Community Eligibility Provision (CEP). The Community Eligibility Provision (CEP), enacted as a result of the Healthy, Hunger-Free Kids Act, is an innovative universal free meal service option designed to make it easier for low-income children to receive meals in the National School Lunch and School Breakfast Progr...More >>
    Fayetteville, WV. - Students in Fayette County Schools will have the opportunity to eat breakfast and lunch at school at no cost. The county is participating in a program called the Community Eligibility Provision (CEP). The Community Eligibility Provision (CEP), enacted as a result of the Healthy, Hunger-Free Kids Act, is an innovative universal free meal service option designed to make it easier for low-income children to receive meals in the National School Lunch and School Breakfast Progr...More >>
  • A portion of Coon Branch Rd. is crumbling--causing concern for residents

    A portion of Coon Branch Rd. is crumbling--causing concern for residents

    IAEGAR (WVVA)- In December of 2013, the only road leading to and from a number of homes on Coon Branch Road began to crumble.Now, eight months later residents say it's getting worse. Crystal Hicks says McDowell County School buses aren't even allowed to cross it. She adds, "He's having to make six trips up here and our kids are having to be late for school."West Virginia Department of Highways officials have surveyed the area. Tommy Camden, the district manager for WVDOH says, "Just like the ...More >>
    IAEGAR (WVVA)- In December of 2013, the only road leading to and from a number of homes on Coon Branch Road began to crumble.Now, eight months later residents say it's getting worse. Crystal Hicks says McDowell County School buses aren't even allowed to cross it. She adds, "He's having to make six trips up here and our kids are having to be late for school."West Virginia Department of Highways officials have surveyed the area. Tommy Camden, the district manager for WVDOH says, "Just like the ...More >>
  • Mitt Romney in Beckley

    Mitt Romney in Beckley

    BECKLEY (WVVA) Former Governor of Massachusetts and 2012 Presidential nominee Mitt Romney visits West Virginia to rally behind GOP candidates...More >>
    BECKLEY (WVVA) Former Governor of Massachusetts and 2012 Presidential nominee Mitt Romney visits West Virginia to rally behind GOP candidates...More >>

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WVVA.
All Rights Reserved. For more information on this site, please read our Privacy Policy, Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Audrey Sluss at (304) 324-0659. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.